They go beyond traditional forms of communication and have been proven to create memorable and impactful connections between brands and consumers.
Let’s explore how:
Unforgettable Impact
Immersive experiences tend to leave a lasting impression. A study by the Content Marketing Institute found that 81% of marketers believe that interactive content, such as virtual reality (VR) or augmented reality (AR), grabs more attention than static content. This translates into consumers remembering the brand and the experience more vividly.
Supercharge Engagement
According to a report by the Event Marketing Institute, 74% of consumers say they are more likely to purchase products or services after engaging in a branded event or experience. This highlights the effectiveness of immersive experiences in capturing and retaining the audience’s attention.
Emotional Connection
A study conducted by Harvard Business Review revealed that emotionally connected customers are more valuable than satisfied customers. Immersive experiences have the power to evoke emotions, making consumers feel a deeper connection to the brand. When customers feel emotionally connected, they are more likely to become loyal advocates for the brand.
Social Sharing
Immersive experiences are highly shareable on social media. When consumers have a unique and engaging experience, they are inclined to share it with their networks. This amplifies the reach of the brand and its message. According to EventTrack, 98% of consumers create digital or social content at events and experiences, further increasing the potential for virality.
Data Collection
Immersive experiences often involve data capture mechanisms. Brands can collect valuable insights about consumer behavior, preferences, and engagement levels during these experiences. This data can be used to refine future marketing strategies and personalize offerings and experiences, leading to higher conversion rates and repeat visitation.
Competitive Advantage
Engaging in immersive experiences can set a brand apart from its competitors and position it as an industry leader willing to invest in cutting-edge strategies.
ROI
The return on investment for immersive experiences is compelling. According to a survey by the Event Marketing Institute, 65% of brands report that experiential marketing directly correlates with sales and revenue.
Immersive experiences provide a unique and engaging way to connect with your clients and your audience. They increase engagement, creating lasting memories, fostering emotional connections, and ultimately drive visitation
We came up with the idea of creating a 3D reconstruction of the Horse Market, where the main building of the Academy is located. Our artists took the datum and construction grids from the 1588 Braun and Hogenberg depiction of Stettin and recreated the look of the place in the Unreal Engine. Then it was converted to the fulldome format and prepared for playback in the VR Dome placed on the square. The guests entered the dome for 3 minutes, watched a movie, and then the next group was invited inside.
Our artists took the datum and construction grids from the 1588 Braun and Hogenberg depiction of Stettin and recreated the look of the place in the Unreal Engine.
In the age of technology, travel and tourism have evolved beyond guidebooks and maps. Today, travelers seek unique and immersive experiences that go beyond the ordinary. Imagine exploring a historic city, a picturesque park, or a bustling market while embarking on an adventure filled with challenges and rewards. We are thrilled to introduce our latest innovation – a web-based app that allows you to create gamified tours in tourist places, taking your exploration to a whole new level.
Gamification Meets Tourism
Our new web-based app brings together the magic of gamification and the allure of travel. It’s the perfect marriage of adventure and exploration. Whether you’re a seasoned traveler or a first-time tourist, this app will revolutionize the way you experience new destinations.
How It Works
Creating gamified tours with our app is a breeze. Here’s how it works:
Destination Selection: Start by choosing your destination. Our app covers a wide range of tourist hotspots around the world, from historical landmarks to natural wonders.
Customization: Tailor your tour to your interests and preferences. You can select from various themes such as history, food, culture, or even a mix of them all.
Challenges and Clues: Discover different points of interest. These could be questions, riddles, or interactive tasks related to the location.
Rewards and Points: As travelers progress through your gamified tour, they earn points and unlock rewards. This adds an element of competition and excitement to the experience.
Share and Explore: Once you’ve finished your tour, share it with fellow travelers or keep it as a personal adventure. Tourists can access your tour through the app and start their journey.
Benefits for Travelers
Engagement: Our app transforms sightseeing into an engaging and interactive experience. Travelers no longer passively observe; they actively participate in the exploration.
Learning: Gamified tours are educational. Travelers gain insights into the history, culture, and significance of the places they visit.
Social Interaction: The app encourages group travel and bonding. Friends and family can embark on tours together, fostering memorable experiences.
Flexibility: Travelers can explore at their own pace. There’s no rush, and they can pause and resume their tour whenever they like.
Benefits for Creators
Creativity: As a tour creator, you have the freedom to design unique and captivating tours that showcase your expertise and passion for a destination.
Income Generation: Monetize your tours by receiving part of the fee paid by service providers who decide to sponsor the tour and get featured in it. You can nominate the service providers You know and love. It’s a fantastic opportunity for travel enthusiasts to turn their knowledge into income and your players still get the tour for free so You benefit from the higher conversion rate.
Community Building: Connect with fellow travelers and creators through our platform. Share your tours, exchange ideas, and contribute to a vibrant travel community.
Join the Gamified Tourism Revolution
We believe that travel should be an adventure, a journey of discovery, and a way to create lasting memories. With our web-based app for gamified tours, we’re revolutionizing the way people explore tourist places. Whether you’re a traveler seeking new thrills or a creator eager to share your passion, our app welcomes you to a world of immersive travel experiences.
Embark on your next adventure today, and let the journey be as memorable as the destination itself. Explore with fun – start creating and experiencing gamified tours like never before!
In 2022, the National Museum in Szczecin, Poland, launched an Oculus Quest-based exhibition about the first Maritime Museum in prewar Poland. The exhibition is still running, it uses 360-degree animations and 3D reconstructions in Unreal Engine to create an immersive and interactive experience for visitors. Here’s how it was planned, executed and results it brought.
Goals
The goals of the exhibition were to:
Increase awareness of the National Museum in Szczecin and its history
Educate visitors about the prewar city of Szczecin
Provide a fun and engaging experience for visitors
Execution
The exhibition was developed by a team of historians, designers, and engineers from the National Museum in Szczecin and the Polish company Immerse. The team used a variety of historical sources, including photographs, maps, and architectural drawings, to create accurate 3D reconstructions of the prewar city of Szczecin and the museum building.
The exhibition features a variety of interactive experiences, including:
3D reconstruction of the prewar Warsaw based on historic maps
3D reconstruction of the museum interior and ship models
360 degree movies playable on Oculus Quest to immerse visitors in the guided tour of the destroyed historic interiors and the historic event of reclaiming the sea by the Polish State
Web widgets of the 3d models embeddable on the museum website
Animated 3D Avatar of the historic figure of the Museum founder, Captain Ledochowski
Results
The exhibition has been a success. Visitors have praised the exhibition for its realism, interactivity, and educational value. Exhibition is especially popular on weekends and nearly all guests queue for the VR headsets.
Conclusion
The Oculus Quest-based exhibition at the National Museum in Szczecin is a case study in how virtual reality can be used to create immersive and educational experiences. The exhibition is a fun and engaging way for visitors to learn about the museum’s history.
In the ever-evolving landscape of tourism, the quest for unique and immersive experiences continues to drive innovation. One such innovation that is rapidly gaining ground is the use of AI-powered realistic 3D avatars to captivate tourists with captivating narratives and unforgettable interactions. These avatars are more than just digital constructs; they are the key to unlocking a new dimension of travel, one where history, culture, and adventure come to life.
Imagine walking into a museum or a shopping mall and instead of a dull video or map you’re greeted by a hyper-realistic 3D avatar that understands what you’re saying and responds to you in a natural language.
Unveiling the AI Magic
Imagine strolling through the ancient streets of Rome, and suddenly, a knowledgeable guide in the form of a lifelike 3D avatar appears, ready to whisk you away on a journey through time. Thanks to the power of artificial intelligence, these avatars are no longer mere scripted automatons but sophisticated entities capable of understanding and responding to your questions, emotions, and preferences.
The Power of Immersion
AI-powered avatars are not limited by language barriers or time constraints. They can assume the roles of historical figures, local legends, or fictional characters, effortlessly switching between languages and dialects to cater to a diverse audience. This makes them ideal companions for tourists seeking to engage with a destination’s rich heritage and culture.
Tailored Experiences
One of the remarkable features of these avatars is their ability to customize experiences. Whether you are an art enthusiast, a history buff, or an adventure seeker, AI avatars can adapt their narratives to align with your interests. For instance, an AI avatar can transform into an art historian, guiding you through the Louvre Museum, providing insights into the masterpieces that most resonate with your taste.
The Human Touch
While these avatars are digital creations, they are designed to mimic human interaction as closely as possible. They can laugh, express empathy, and even tell jokes, ensuring that your journey is not just informative but also enjoyable. Their lifelike appearances and natural movements further enhance the feeling of authenticity.
Breaking Down Boundaries
AI avatars are breaking down geographical boundaries. Tourists can explore destinations without physically traveling, making it possible to discover hidden gems and lesser-known cultural treasures. This virtual tourism opens up a world of possibilities, making travel accessible to individuals who may have limitations preventing them from visiting in person.
The Future of Travel
The integration of AI-powered 3D avatars in the tourism industry represents a glimpse into the future of travel. As technology continues to advance, we can expect even more realistic and interactive experiences. Imagine exploring the mysteries of the Great Pyramids with an AI-powered avatar who can decipher hieroglyphics or taking a guided tour of the Amazon rainforest led by an AI botanist.
Conclusion
AI-powered realistic 3D avatars are revolutionizing the way we experience tourism. They are not merely digital guides; they are storytellers, companions, and cultural ambassadors. These avatars have the potential to make travel more inclusive, engaging, and personalized. As we continue to embrace this technology, our journeys will become more immersive, and our understanding of the world will deepen, one lifelike avatar at a time. So, the next time you embark on a journey, be prepared to be enchanted by the magic of AI-powered avatars, and let your adventure begin.
Virtual reality (VR) is an emerging technology with the potential to revolutionize the way kids learn and play. VR headsets provide users with an immersive and interactive experience, allowing them to explore virtual worlds and interact with objects in a way that is not possible in the real world.
This case study will examine how VR is being used by kids in education, therapy, and entertainment. It will also discuss the most recent research data on the benefits and risks of VR use for children.
Education
VR is increasingly being used in schools to create engaging and interactive learning experiences. For example, students can use VR to take virtual field trips to historical sites, explore the human body, or learn about complex scientific concepts.
A 2023 study published in the journal Educational Technology Research and Development found that students who used VR to learn about chemistry concepts performed significantly better on tests than students who learned using traditional methods. The study also found that students who used VR were more motivated and engaged in their learning.
Therapy
VR is also being used to treat a variety of childhood conditions, including autism spectrum disorder (ASD), anxiety, and phobias. For example, VR can be used to help children with ASD develop social skills, practice communication skills, and learn new behaviors.
A 2023 study published in the journal Child Psychiatry & Human Development found that VR-based therapy was effective in reducing anxiety symptoms in children with ASD. The study also found that VR therapy was more effective than traditional therapy methods.
Entertainment
VR is also becoming increasingly popular for entertainment purposes. There are now a wide variety of VR games and experiences available for kids, including educational games, adventure games, and social experiences.
VR games can help kids develop problem-solving skills, spatial reasoning skills, and hand-eye coordination. VR experiences can also help kids learn about different cultures and perspectives.
Our approach – Escape Room for Kids
The concept was simple. Let’s set up the HTC Vive and invite children to test our Kid room VR game, which is – as the name suggests 🙂 – a virtual escape room for children. The kids discover all kinds of interactions in a locked room where everything can also be demolished. There was a queue of people willing to test and the fun started.
Research data
The body of research on the benefits and risks of VR use for children is still growing. However, the most recent research suggests that VR can be a safe and effective tool for learning, therapy, and entertainment.
A 2023 study published in the journal Pediatrics found that short-term use of VR by children is safe and does not lead to any adverse effects. The study also found that VR can be used to improve a variety of child development outcomes, including cognitive skills, social skills, and emotional well-being.
Results
VR is a powerful technology with the potential to have a significant impact on the way kids learn, play, and heal. As VR technology continues to develop and become more affordable, we can expect to see even more innovative and effective VR applications for kids.
The effects were surprising. Children, unlike adults, were not at all intimidated by the world of VR, even if they put on glasses for the first time in their lives. They energetically grabbed the controllers and moved – literally – forward, not looking back at the cables and walls. Because they had not yet lost their natural curiosity and were not afraid of failure or embarrassment, they tried all the possibilities and variants of the game. The queue grew, and the next child in line counted the last ten seconds out loud to the playing toddler. The children watched the progress and points scored on the laptop screen and there was a lot of laughter.
In a world where technology continuously reshapes the way we experience entertainment, there’s a groundbreaking innovation taking center stage: Lightweight Multiuser Virtual Reality (VR). This exciting advancement is set to transform arcades and tourist attractions into immersive wonderlands, where visitors can explore, compete, and connect like never before.
The Evolution of Entertainment
Entertainment venues have always sought to captivate audiences with thrilling experiences. From traditional arcades to theme parks and tourist attractions, the goal has remained the same: to transport people to other worlds, spark their imaginations, and create lasting memories. As technology evolves, so does our capacity to achieve these goals, and the introduction of Lightweight Multiuser VR is a testament to this progress.
Breaking the Barriers
Traditional VR setups were often clunky, isolating, and costly. However, the advent of Lightweight Multiuser VR addresses these concerns with a range of innovative features:
1. Lightweight Hardware
Gone are the days of hefty headsets and cables that limited mobility. Lightweight VR headsets offer a comfortable and unencumbered experience, making it accessible to people of all ages.
2. Seamless Multiuser Interaction
These VR systems enable multiple users to share the same virtual environment simultaneously. Whether it’s a group of friends battling space invaders or a family exploring a mystical realm, the experience is more social and engaging than ever.
3. Cost-Effective Solutions
Arcades and tourist attractions can now integrate VR without breaking the bank. Lightweight hardware is not only affordable but also easy to maintain, making it a smart investment for businesses.
The Immersive Experience
The key allure of Lightweight Multiuser VR lies in its ability to transport users to fantastical realms and offer experiences beyond imagination. Here are some exciting possibilities:
1. Arcade Adventures
Arcades are experiencing a renaissance with the integration of VR. Players can team up or compete in captivating virtual worlds, from heart-pounding shooter games to mind-bending puzzle challenges.
2. Tourist Attractions Transformed
Imagine exploring ancient civilizations, diving into the depths of the ocean, or venturing into space, all within the confines of a tourist attraction. Lightweight Multiuser VR enhances the visitor experience, making attractions educational, thrilling, and unforgettable.
3. Social Connection
VR fosters social interaction in entirely new ways. Friends and family can embark on adventures together, bridging physical distances through shared virtual experiences.
Embracing the Future
As the entertainment landscape continues to evolve, businesses that embrace Lightweight Multiuser VR are poised for success. The technology not only attracts new visitors but also retains existing ones, encouraging them to return for new adventures.
The world of arcades and tourist attractions is evolving, and Lightweight Multiuser VR is at the forefront of this transformation. By offering affordable, immersive, and socially engaging experiences, these venues are set to captivate audiences in ways we could only dream of a few years ago. Whether you’re a thrill-seeker, a history buff, or simply looking for a fun day out, the future of entertainment promises to be an extraordinary journey into the realms of imagination.
It started with a visit to Szczecin. Our friends from DW Group Event Agency showed up to see the thrilling geodesic dome in action at the Freedomes headquarters and watched our previous full 3D VR productions. DHL is launching a new terminal at Warsaw Chopin Airport. We knew the bar was set high. A large corporate event for event guests.
Flight to the future
We had two months to create something unique. Our storyboard team has developed a script from DW GROUP where the entire audience in the dome goes into space and flies the DHL ferry far away to Earth. After the storyboard was approved, production started and we started creating 3D scenes and animations in Unreal Engine. Videos and photos changed hands, and we made changes to the script and scenes until the last minute. Thanks to our real-time workflow, this was possible without long rendering delays.
Result
On a sunny day in early October, the dome was opened to over 400 invited guests, including top DHL management. Our 8-minute animation was projected in 360 ° format on a 900 m2 surface inside the dome. The moderator of the event joked that for the first time he saw so many guests recording a corporate event on their smartphones.
“Our audience, including the top management at the headquarters, was captivated by this production.”
IBM was looking for a creative way to demonstrate the benefits of cloud security. Freedomes supplied the dome and asked us for VR software to power the presentation. IBM had a 360 ° video showcasing their X-Force Command Center, which was perfect for a Virtual Reality dome presentation. It had to be something spectacular – after all, it was CEBIT, one of the largest gatherings of software and hardware vendors in the world. IBM has been there for the last 31 years and that fact alone has put a lot of pressure on our team to make sure we deliver the best possible results.
VR video player
Time was limited (as usual 😉 so we used our VR Dome player, a dedicated fulldome software to play immersive 360 ° high definition videos. Automatically converts from popular screen formats, allows real-time calibration and supports up to 4k resolution. it was marked with an experiment loop option and was displayed inside the Security Dome installed by Freedomes near the entrance to the IBM area.
Results
The security cloud dome was on display at CEBIT on June 12-15, 2018. It started with a high rating when IBM CEO and President Ginni Rometty visited the facility and we held our breath to hear the verdict. The project was given the green light and the dome served the public for three full days.
Every October, Boston hosts the MIT HUBweek festival, a collaborative event by MIT, Harvard University, the Boston Globe, and Massachusetts General Hospital. This unique festival serves as a convergence point for researchers, creators, and innovators, offering a platform to explore the fusion of art, technology, science, and social impact. One of the standout attractions at HUBweek was an immersive historical exhibition, which aimed to present the rich history of the Boston Globe newspaper in a captivating and unconventional manner.
The Challenge
The Boston Globe, an iconic American newspaper with roots dating back to the 19th century, faced the challenge of presenting its extensive history in a way that would resonate with modern audiences attending the HUBweek festival. Given the event’s emphasis on innovation and technology, the presentation needed to be engaging and technologically advanced.
The Solution
To address this challenge, the Boston Globe decided to utilize the fulldome format, known for its immersive capabilities. The company turned to Freedomes, a provider of geodesic domes and hardware installation services, to create the physical structure for the immersive experience. The Inphantry Agency was enlisted to create the content, which comprised a stunning video showcasing over a century of newspaper history through significant articles and milestones.
Automated Fulldome Conversion
The tight timeline for the project left little room for manual conversion work. To overcome this, a fulldome video player was employed to automate the conversion of the video content into the fulldome format. This innovative solution streamlined the process and ensured that the historical footage would be seamlessly presented within the immersive dome. The same fulldome video player was responsible for playing the converted video throughout the exhibition.
Immersive Engagement
The immersive dome provided an unparalleled experience for visitors. Attendees could enter the dome and immediately find themselves transported into a virtual space, all without the need for special headphones or additional devices. Over the course of two days, approximately 5,000 visitors had the opportunity to explore the historical milestones of the Boston Globe Foundation. The immersive presentation left a lasting impact on the attendees and garnered significant attention from journalists covering the event.
Media Recognition
The success of this immersive history presentation did not go unnoticed. It received notable mentions in the media and was featured in the MIT HUBweek review. The innovative use of technology to narrate the newspaper’s extensive history left a lasting impression, demonstrating the power of combining art, technology, and storytelling to engage audiences in a unique and meaningful way.
